Fladen Fishing’s ambition is to give anglers some great memories. We buy from the world’s leading factories, without price-inflating intermediaries, so that we can supply you with products that represent excellent value for money. We are constantly improving our products, focusing on your satisfaction. Our range caters both for complete beginners and forexperienced anglers.

We really appreciate your support. Tight lines, Fladen Fishing

Our products are designed and developed in Sweden. Angling is constantly progressing, as new methods are introduced and interest in new species grows. Working closely with a team of experienced anglers, Fladen Fishing monitors new trends carefully, and we develop and improve our range continuously. Our products must be easy to handle, durable and, above all, catch fish!

Our products are manufactured, without intermediaries, by leading manufacturers throughout the world. We actively search out the best producer for each individual product, to ensure that we can offer the best quality at the best price. Fladen Fishing works actively to ensure that our producers provide the best possible work environment. We also insist that our products are able to meet very high environmental standards.

You can find our products in the vast majority of specialised fishing tackle shops. We are also represented in many retail chains all over Scandinavia. If your local retailer does not have the product you want in stock, they will be pleased to order it for you. Just ask. For improved availability, you can now find our range on this website.

Our range includes over 5,000 products. We supply a full range of fishing tackle, with everything you need, from rod and reel to bait, and a wide selection of accessories, for sea angling, lake fishing, winter fishing and more. We have fishing tackle at a sensible price for beginners, as well as top-of-the-line products for anglers who want only the best. We have a broad range of buoyancy garments, inflatable life jackets, traditional life jackets, floatation suits and survival suits. Our clothing range offers both fishing and hunting clothes, including jackets, trousers, boots, waders and gloves. We also supply products for hunting, sailing and camping, as well as lamps.

Together, we are stronger

Fladen Fishing is a member of the Business Social Compliance Initiative – BSCI, and this increases our ability to influence suppliers and factories in a positive direction.

BSCI, The Business Social Compliance Initiative, is a European business-driven initiative for companies which want to improve working conditions throughout the global supply chain. Acting together as members of BSCI, we can require the same standards from our suppliers, and this has a greater influence on them than if were working on our own. All BSCI members have adopted the same Code of Conduct. A common Code of Conduct makes things easier for the supplier, as it is often the case that each supplier produces for a number of different companies.

BSCI concentrates on working conditions, but the BSCI Code of Conduct also includes rules governing water, air and chemicals.
Factory inspections are carried out by third parties accredited by Social Accountability Accreditation Services, SAAS. Any deviations identified during a factory inspection must be rectified and followed up at a re-inspection. We focusk constantly on improving working conditions.
For more information on BSCI, see:

Världens Barn [The Children of the World]

We support the annual Världens Barn appeal, Radiohjälpen’s [Swedish Radio’s Charitable Trust] largest fund-raising event. The money goes to children and families all over the world, and is used for a wide range of purposes, including education, health care, promoting equality and combating human trafficking.